Premium Property Marketing
The Leading Properties of the World — a Swiss company specialised in Premium Property Marketing.
B2B: Developers & Builders, Real Estate Agencies & Brokers, Investors, Banks & Funds
Improve real estate sales performance.
Business Introducers & Intermediaries
Secure the referral fees.
Advise on real estate sales and rentals.
The Leading Properties of the World is a success oriented company. This principle reflects our business approach as we are rewarded wеith a success fee when your property is sold. This means that we are as much motivated to sell your property as you are.
We are also here to help you make every dollar count and will assist you in designing and running the most cost-efficient marketing campaign possible.
Contextual or PPC advertisement
Contextual advertising, also known as Pay per Click advertising, is the cornerstone of any paid marketing campaign. Paid advertisements are usually the first thing your clients see when they search online. And we know how to launch your sales to the next level without spending a fortune.
Our approach to the contextual advertising is based on two foundations. The first is the coverage of all relevant search engines for a given region (Google, Yahoo, Bing, Baidu, Yandex) and social networks (Facebook and LinkedIn). The second is the launch of project or location specific landing pages.
A landing page is a marketing tool and an integral part of any online marketing campaign which, as a rule, comprises a single page and aims at delivering the right amount of information to push the potential client to interact with you, thus maximizing conversions.
SEO & Long-Form Content
Long-Form Content is a new format of content delivery in the media space. First introduced by New York Times in 2012, these over 4000-word long articles mixed with multimedia elements have already proven their efficiency.
Long-Form Content articles occupy a special place in marketing campaigns created by us. They take readers through an interactive and entertaining journey and educate them on specific residences, villas, castles and other properties.
Unlike websites and landing pages, long-form content articles are structured differently by emphasizing photos, videos and infographics as the core elements of the story.
Search engines see these articles as more user friendly compared to the traditional SEO (Search Engine Optimization). Additionally, they provide a perfect opportunity to implement all modern practices of SEO, including implementation of the LSI elements which boosts the relevance of the content and increases its position in search results.
Google Page Speed
If you want to be in the top of Google you have to comply with Google on how your page should be optimized and structured. We provide recommendations and solutions for optimization of our client’s websites to score above 90 in Google PageSpeed Insights.
You can learn more about the requirements by visiting the Google’s guidelines.
Don’t launch your real estate marketing campaign if your page ranks like this:
We market your properties globally in 50 languages. Our country-specific articles and advertisements allow to attract the clients you need from any country. In general, our approach to the international marketing is aimed at overcoming the language barriers and attracting the broadest audience of potential clients.
Marketing in Social Media
The Leading Properties of the World pays special attention to market your properties in social media, which needless to say, is the most important media channel today. Our main channels are those where your clients are, including Facebook, LinkedIn, Instagram and niche blogs.
We are aware, that the best marketing is the marketing that helps and educates. That is why we make colossal efforts to create the highest-quality posts, articles, pieces of news, and visual content all connected to real estate and related topics.
We know it and it is statistically proven than video marketing is more effective conversion-wise than any other media. Today this kind of media is on the rise thanks to such media platforms as YouTube and Vimeo and it positively affects the sales.
We make professional and engaging marketing videos that will reach your audience faster and imprint your business in their hearts.
We set up effective direct marketing and newsletter campaigns for our clients.
There are numerous ways to make use of direct marketing and among them is direct newsletter campaigns. For example, a newsletter sent monthly with a selection of properties and availability dates allows for at least 12 direct conversions to your clients. Such newsletters also maintain your potential clients’ involvement.
Direct marketing is among the most demanded types of conversion to the target audience which step by step incentivize your clients to buy real estate by continuously offering them new offers in their preferred location.
We syndicate your real estate to our long-term partners and largest partnership agencies in a given region This approach allows to maximize the exposure of your listings and bring them to all relevant websites for your clients to find your listings faster.
To further maximize the efficiency of our clients’ marketing campaigns we syndicate our clients’ listings to the largest global real estate platforms such as: ListGlobally.com, Rightmove.co.uk, Primelocation.com, lux-residence.com, realtor.com, luxuryportfolio.com.
Event management is one of the best ways to network and find new business partners and clients. A relevant example of such events is LuxPro conferences aimed at networking and held in Zurich, Monaco, London and Istanbul. The events are attended by 200+ companies and high networth individuals. At LuxPro experts give concise talks and conduct panel discussion on four main topics: Wealth Planning, Real Estate, Luxury Goods and Services, and Future of Business Marketing.
Multi language support. Translation of property information into 40 languages.
Conversion of property prices into currencies of other countries.
Responsive design, modern technologies, guarantees of data security.
Favorites (selection of properties), off-market, no duplicates, displaying properties on a map, generation of PDF.
Convenient property management solution, import/export/synchronization of data with other platforms.
Complete history of dealing with a client, all means of communication, messengers, newsletter (coming soon).
We have created a product which allows companies like yours to be more productive, effective and reliable. Meet Client’s Desk — a customer management system “on steroids”. Our system is focused on integration of all your media channels into your workflow to enable you communicate with your clients and partners in a simple and elegant manner.
Client’s Desk has been designed with a real estate business in mind. We know how important it is to provide your clients with all relevant information in the shortest time possible and believe that each customer counts. To make sure you don’t lose a single lead, we support emails, text messages, Facebook messages and other popular communication channels to streamline your customer related workflow.